Founders Fabian Bishop and Winston Welch were determined to provide a high level of service to their customers when they set out to establish LiveWire Music Store. They are both active working musicians and have many years of experience in sales. This gave them that extra edge in the market to determine what trends and developments would best suit their customers' needs. Formed in 2012, the company has consistently held its market share and continues its quest to satisfy the many customers it serves.
To provide musicians with quality products at very affordable prices, and for the older and experienced players.... to put those reputable brands they grew up with.... back into their hands to play with"